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Once the province
of networking and "old boys' clubs," business development efforts
for professional services firms have taken a decidedly sophisticated
turn in recent years. Consolidation and intense competition in such
fields as law and accounting have led partners and shareholders
to look for new tools to attract clients and build practices in
specific areas of specialization. Thorp & Company's communications
professionals excel at building highly effective, targeted programs
that yield significant, measurable results for professional services
firms. Our clients have included one of the largest and fastest-growing
law firms in America, an international accounting firm and other
professional services firms needing to build their businesses.
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For Greenberg
Traurig, one of the top 15 law firms in the U.S. with more than
1,200 lawyers and lobbyists in 24 commercial centers throughout
the United States and Europe. Thorp & Company conducted a leadership
positioning program with a focus on media relations. Since 1996,
Thorp & Company has generated more than 1,500 print, online and
broadcast stories that feature Greenberg Traurig's lawyers - more
than two media opportunities a day. Placements included articles
in The Wall Street Journal, The New York Times, International
Herald Tribune, The Miami Herald, The Washington Post, U.S. News
& World Report, businessweek.com and CNET, and segments on
CNN and ABC's World News Tonight. Through Thorp & Company's
publicity efforts, Greenberg Traurig gained national and international
recognition for its corporate and securities, real estate, litigation,
entertainment and international practice areas that has led to
the establishment of relationships with new clients..
Siegfried,
Rivera, Lerner, De La Torre & Sobel
Thorp
& Company manages a public relations and marketing communications
program for Miami law firm Siegfried, Rivera, Lerner, De La Torre
& Sobel. The program is designed to raise awareness of the firm's
strengths and capabilities in the areas of construction and real
estate law, shopping center and retail law and condominium and
homeowner association law among prospective clients in South Florida.
Thorp & Company
provides public relations counsel to Kaufman, Rossin & Co., one
of the largest accounting firms in Florida . Our comprehensive
PR program covers Kaufman’s four offices in Miami , Fort Lauderdale
, Boca Raton and Fort Myers . The program is designed to support
the firm’s growth and recruitment efforts; strengthen recognition
of the firm’s brand; and make it the accounting firm of choice
for target companies.
Women Executive
Leadership (WEL) first turned to Thorp & Company in 2005 to launch
the organization’s inaugural census on the status of women serving
on the corporate boards of Florida ’s 150-largest companies. Thorp
& Company’s efforts generated articles about the census and the
disparity in gender diversity in the boardroom in every major
daily newspaper in Florida , as well as in regional business journals
and in national business press. WEL looked again to Thorp in 2007
to produce the same stellar results for the organization’s 2006
census and Corporate Salute events in South Florida, Tampa and
Jacksonville .
This Fort Lauderdale law firm calls on Thorp &
Company for public relations support throughout Florida. Several
of the firm’s lawyers have extensive experience in the successful
handling of cases involving senior citizens who purchased equity
indexed annuities from high-pressure sales representatives. Thorp
& Company’s program is designed to raise awareness of the firm’s
experience in this area among prospective clients.
Thorp
& Company implements a public relations and marketing communications
program to support this South Florida accounting and consulting
firm’s business-development initiatives. The program consists
of media relations, community relations and the creation of communications
tools that the firm’s professionals incorporate into their current
business-development program.
Florida law
firm Tripp Scott calls on Thorp & Company for public relations
and marketing counsel to help the firm's lawyers develop new business
for their practices. Thorp & Company's responsibilities include
the development of collateral materials, the coordination of speaking
opportunities and the handling of media relations activities
A Florida
law firm with extensive experience in nursing home litigation
and other healthcare matters, Quintairos, Prieto, Wood & Boyer
turned to Thorp & Company for public relations counsel as the
firm completed a restructuring. Thorp & Company worked closely
with the firm’s senior partners to prepare communications materials
and proactively handle media relations activities in several Florida
markets.
For one of the largest law firms in Florida, Thorp
& Company created a full-color brochure and other marketing materials
that highlighted the firm's capabilities and furthered its business-development
efforts..
Thorp & Company manages a regional and national media relations
program for Miami law firm Bilzin Sumberg Baena Price & Axelrod.
Designed to raise awareness of the firm's corporate, commercial
finance and litigation practices, the program includes the coordination
of media training workshops for the firm's lawyers as well as pro-active
media outreach to journalists with business publications throughout
Florida and the United States.
Thorp
& Company implements a national media relations program for
Sandler & Travis Trade Advisory Services (STTAS), a trade consulting
firm that works with large multinational companies and governments.
Designed to raise the firm's profile among prospective clients,
the program includes proactive media outreach and the publication
of articles under the bylines of STTAS's executives, many of
whom are former high-ranking officials with U.S. Customs. Since
the program's inception, Thorp & Company has secured an average
of three media opportunities a week in shipping and international
trade publications such as the Journal of Commerce as well as
in national newspapers, including The Wall Street Journal.
Thorp & Company manages a media relations program
for Ratzan & Rubio, a Miami law firm that handles medical malpractice,
negligence and defective-products cases. Thorp & Company also
developed the firm's Web site and collateral materials as well
as created a community relations plan to raise awareness of the
firm's lawyers among prospective referral sources. .
Thorp & Company manages a national public relations
program for one of America’s largest law firms, Hogan & Hartson,
which is ranked No. 18 on the 2003 National Law Journal 250 list.
The Washington, D.C-based firm has close to 1,000 attorneys practicing
in 20 offices worldwide. Thorp & Company first began working with
the firm’s Miami office, but as a result of the excellent results
we obtained for the firm, new practice areas were added until
we were asked in 2003 to handle the firm’s national program. Our
fast-paced public relations campaign focuses on obtaining the
high level coverage and visibility this top-tier law firm deserves
in the national media.
Kimbrell
& Hamann
Thorp
& Company wrote and produced a brochure for Miami law firm Kimbrell
& Hamann, created a series of special events and speaking opportunities
and consulted on a broad-based publicity program that led to media
coverage in the local business press and a number of new business
leads.
Young
Berman Karpf & Gonzalez
Young
Berman Karpf & Gonzalez, a Miami law firm that focuses on family
law and appellate work, called on Thorp & Company for public relations
support. Thorp & Company's program included media relations and
event marketing to raise the profiles of the firm's lawyers among
prospective clients and referral sources. In addition, Thorp & Company
created the firm's credentials package and Web site..
When municipalities across the United States lost
millions of investment dollars, banks closed in Illinois, and
a former U.S. Ambassador was indicted, Thorp & Company was brought
in to handle crisis management for the accounting firm whose lead
partner was accused of falsifying ESM financial statements in
exchange for bribes. The accounting firm's image and its business
were severely impacted by numerous negative media stories until
Thorp & Company created a strategic plan to halt the damage. First,
all partners participated in rigorous media training sessions
led by Patricia Thorp. Next, Thorp & Company executives met with
editorial boards and convinced publications to cover the ESM trials
without mentioning by name the accounting firm involved. This
significantly mitigated the negative publicity the firm had been
weathering. Finally, we designed and implemented a proactive business
development program that helped the firm bring in new clients
through a seminar series co-marketed with banks and law firms.
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