PROFILES OF FINANCIAL PR FIRMS

Patrica A. Thorp President Thorp & Co.

America's financial institutions, savings and loans, Edge Act banks, banking associations and venture-capital firms turn to Thorp & Co. when they need to measurably increase market share, build their books of business and manage special events that generate additional revenues. The firm's tenacious media relations efforts with the leading financial writers ensure they are fully informed and educated on all aspects of its financial services clients.

Public companies turn to T&C for strategic financial counsel and media outreach. The firm's professionals can create corporate identity and financial reporting materials, including brochures, web sites and annual reports, as well as coordinate meetings with analysts and financial media.

T&C has placed clients on financial TV programs such as PBS's "Nightly Business Report," coordinated wire service interviews and secured coverage in The Wall Street Journal, Investor's Business Daily and other financial news outlets.

When companies launch new products or subsidiaries, the firm coordinates events in major financial markets to attract analysts and media alike.

Current financial services clients include BankUnited, Florida's largest bank as measured by assets.